Crewe-headquartered luxury carmaker Bentley has opened its largest showroom to date, a 75,000 sq ft scheme in the United Arab Emirates (UAE) that features an advanced luminary façade with 160,000 LED lights, a roof garden and a digital water curtain.

Bentley Emirates (pictured) on Dubai's Sheikh Zayed Road, one of the most famous roads in the UAE, is the result of a multimillion-pound investment by Al Habtoor Motors which is the brand's exclusive retail partner in the UAE.

Stephen Reynolds, regional director for the Middle East and Asia-Pacific at Bentley Motors, said: "Bentley Emirates gives our customers in the UEA a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience.

"With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance."   

The flagship retail space features an advanced luminary façade, six floors of customer environment including a personal commissioning area, a roof garden, a VIP suite and a specialised water feature with number plate recognition.

With three floors of display area, Bentley Emirates showcases the full range of Bentley cars from the brand's four model lines, Continental, Flying Spur, Mulsanne and the new Bentayga.  

Bentley employs approximately 4,000 staff at its Crewe headquarters.