A Warrington PR, content marketing and social media agency is celebrating after being awarded a top industry award for its work with a Cheshire-based social enterprise.
The Victoria Park-based agency, No Brainer, claimed the award for best "Event, Stunt or Launch” at the Public Relations and Communications Association (PRCA) DARE awards following a campaign with Chester-based Big Heritage, a social enterprise engaging museums, schools and communities with Chester’s past.
To mark the launch of Big Heritage’s new Sick to Death visitor attraction on Chester’s city walls, the team created a mystery plague doctor – wearing the notorious beak like mask – that was sent to prowl the streets of Chester.
Local residents took to Twitter and Facebook to share grainy images and videos of the cloaked figure lurking in popular areas of the city.
The city night crawler, dubbed the "Chester Plague Doctor”, landed regional and national press coverage with ITV, BBC, the Mirror, UNILad and the Daily Express speculating on the spooky sightings shortly before it was announced to be a stunt to help the launch the attraction.
The stunt generated thousands of visitors for the attraction in its opening weeks and was crowned the region’s best at the prestigious PRCA DARE Awards.
Read more at warrington-worldwide.co.uk