Warrington-based Sociosciences is set to launch its new social media software platform Sociomole, which aims to help businesses assess the mood of Twitter users and automatically respond accordingly.
The technology company is preparing for the national launch of Sociomole at the Digital Marketing Show at London's Excel on 18 and 19 November 2015. It marks the culmination of 18 months' development and a six-figure investment by Sociosciences, which is backed by technology entrepreneur and non-executive chairman Professor Paul Morrissey.
Launching initially to 15 million Twitter users but with other platforms to come, Sociomole matches Twitter postings for pre-determined key phrases in conversations or mentions relevant to the user's business. It then analyses tweets to identify one of eight emotional states – sadness, trust, anger, joy, surprise, disgust, fear and anticipation – and replies having chosen the most appropriate message to match the mood of the Twitter user.
Professor Morrissey said: "This software has the potential to revolutionise the way businesses and professionals respond to conversation on social media.
"There's nothing else on the market to my knowledge currently that provides this level of sophistication and automation for social media marketeers."
Stuart Burn, managing director of Sociosciences, said: "Developers have been trying to make automated response more human for years, but Sociomole pushes the boundaries of this technology.
"During our testing we have seen people have a conversation with Sociomole without realising it's a conversation with a computer, it's that life-like."
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